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Washing machine motor: market recovery, industrial upgrading
Washing machine motor: market recovery, industrial upgrading
At the end of April 2017, the fourth revision of the national standard GB/T4288 "Electric Washing Machine for Household and Similar Purposes", which has been receiving much attention, was finally approved and submitted to the National Standardization Administration Committee. It is expected to be officially released in the second half of 2017. For the first time, the standard includes a performance quality A+ rating, which means that in the new era of consumption upgrades, in order to achieve the high-level goals of the new standard, the technical upgrade of the washing machine motor is imminent. The industry is gratified that in the critical period of technological upgrading, the washing machine motor market has bid farewell to the downward trend in the past year and returned to the rising channel. The market is recovering, the market outlook is still doubtful as the heart of the washing machine, the sales trend of the washing machine motor is closely related to the washing machine market, and the washing machine market has basically gone out of the haze in the past year. After the end of the home appliance policy, it finally recovered. The development trend of growth. According to industry online statistics, in 2016, the sales volume of washing machines was 59.505 million units, an increase of 6% year-on-year. In 2017, the growth continued. From January to April 2017, the sales volume of washing machines was 20.09 million units, an increase of 8% year-on-year. The promotion of urbanization, the upgrading of home appliances to the countryside in the third and fourth-tier markets, and the growth of high-end products in the primary and secondary markets have all injected new strength into the washing machine industry. In this case, the washing machine motor industry has also entered a state of recovery. Industry online statistics show that in 2016, sales of washing machine motors reached 105 million units, down 0.1% year-on-year. Among them, the export volume decreased by 7.3% year-on-year – the export market was blocked and became an important reason why the scale of production and sales of washing machine motors failed to “turn positive” in 2016. In 2017, the washing machine market changed significantly. According to industry online monitoring data, the sales volume of washing machine motors reached 36.61 million units, a year-on-year increase of 7.3%. Among them, the sales volume of washing machine motor was 23.92 million units, up 4.8% year-on-year; the export volume reached 13.036 million units, up 12.3% year-on-year. The rebound in the export market has increased the production and sales scale of the washing machine motor market. In fact, at this time last year, it coincided with the update of washing machine performance and energy efficiency indicators in many overseas countries. The export of many washing machine motor companies was blocked, and in 2017 this obstacle has been resolved and the export market has returned to normal track. Among them, the export volume of Yongchang, Haier, Asco, Jingma and other enterprises increased by more than 20%. Industry experts said that the overall upward trend of the washing machine industry has driven the growth of washing machine motors, and the washing machine purchasing boom triggered by the peak of real estate sales is an important part. In such a market, in the first four months of 2017, Yongchang Electric's washing machine motor achieved a total sales volume of 7.2 million units. After the integration of Zhangqiu Haier washing machine motor, it achieved sales of more than 3 million units. Sanjiang washing machine motor sales With more than 2.5 million units, Nieder's washing machine motor has achieved a total sales volume of more than 2.2 million units in the first four months of 2017 after achieving a 25% sales growth in 2016. In addition, motor brands including Asco and Matsushita Electric Machinery have achieved positive growth. For such a growth market, a person in charge of a washing machine motor company commented: "There is a certain uncertainty in such a market. The real estate purchase restriction will be huge for the domestic washing market in the next year. The home appliances in the third and fourth grades will go to the countryside. The new demand is not enough to support the overall size of the washing machine industry.” It is worth mentioning that compared with 2016, the growth rate of internal sales of washing machine motors in the first half of 2017 has slowed down, and the pressure of redundant production capacity in the industry persists. This has caused many washing machine motor companies to tilt their sales focus to overseas markets. This has led to an increase in the uncertainty of the export market of washing machine motors. At the same time, the competition in the export market has increased rapidly, and the profit and structure of the products are not satisfactory. Therefore, in the industry recovery market, the washing machine m
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