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Washing machine motor: market recovery, industrial upgrading

  • Categories:Company
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  • Time of issue:2019-04-29 09:38
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(Summary description)At the end of April 2017, the fourth revision of the national standard GB/T4288 "Electric Washing Machine for Household and Similar Purposes", which has been receiving much attention, was finally approved and submitted to the National Standardization Administration Committee. It is expected to be officially released in the second half of 2017. For the first time, the standard includes a performance quality A+ rating, which means that in the new era of consumption upgrades, in order to achieve the high-level goals of the new standard, the technical upgrade of the washing machine motor is imminent. The industry is gratified that in the critical period of technological upgrading, the washing machine motor market has bid farewell to the downward trend in the past year and returned to the rising channel. The market is recovering, the market outlook is still doubtful as the heart of the washing machine, the sales trend of the washing machine motor is closely related to the washing machine market, and the washing machine market has basically gone out of the haze in the past year. After the end of the home appliance policy, it finally recovered. The development trend of growth. According to industry online statistics, in 2016, the sales volume of washing machines was 59.505 million units, an increase of 6% year-on-year. In 2017, the growth continued. From January to April 2017, the sales volume of washing machines was 20.09 million units, an increase of 8% year-on-year. The promotion of urbanization, the upgrading of home appliances to the countryside in the third and fourth-tier markets, and the growth of high-end products in the primary and secondary markets have all injected new strength into the washing machine industry. In this case, the washing machine motor industry has also entered a state of recovery. Industry online statistics show that in 2016, sales of washing machine motors reached 105 million units, down 0.1% year-on-year. Among them, the export volume decreased by 7.3% year-on-year – the export market was blocked and became an important reason why the scale of production and sales of washing machine motors failed to “turn positive” in 2016. In 2017, the washing machine market changed significantly. According to industry online monitoring data, the sales volume of washing machine motors reached 36.61 million units, a year-on-year increase of 7.3%. Among them, the sales volume of washing machine motor was 23.92 million units, up 4.8% year-on-year; the export volume reached 13.036 million units, up 12.3% year-on-year. The rebound in the export market has increased the production and sales scale of the washing machine motor market. In fact, at this time last year, it coincided with the update of washing machine performance and energy efficiency indicators in many overseas countries. The export of many washing machine motor companies was blocked, and in 2017 this obstacle has been resolved and the export market has returned to normal track. Among them, the export volume of Yongchang, Haier, Asco, Jingma and other enterprises increased by more than 20%. Industry experts said that the overall upward trend of the washing machine industry has driven the growth of washing machine motors, and the washing machine purchasing boom triggered by the peak of real estate sales is an important part. In such a market, in the first four months of 2017, Yongchang Electric's washing machine motor achieved a total sales volume of 7.2 million units. After the integration of Zhangqiu Haier washing machine motor, it achieved sales of more than 3 million units. Sanjiang washing machine motor sales With more than 2.5 million units, Nieder's washing machine motor has achieved a total sales volume of more than 2.2 million units in the first four months of 2017 after achieving a 25% sales growth in 2016. In addition, motor brands including Asco and Matsushita Electric Machinery have achieved positive growth. For such a growth market, a person in charge of a washing machine motor company commented: "There is a certain uncertainty in such a market. The real estate purchase restriction will be huge for the domestic washing market in the next year. The home appliances in the third and fourth grades will go to the countryside. The new demand is not enough to support the overall size of the washing machine industry.” It is worth mentioning that compared with 2016, the growth rate of internal sales of washing machine motors in the first half of 2017 has slowed down, and the pressure of redundant production capacity in the industry persists. This has caused many washing machine motor companies to tilt their sales focus to overseas markets. This has led to an increase in the uncertainty of the export market of washing machine motors. At the same time, the competition in the export market has increased rapidly, and the profit and structure of the products are not satisfactory. Therefore, in the industry recovery market, the washing machine m

Washing machine motor: market recovery, industrial upgrading

(Summary description)At the end of April 2017, the fourth revision of the national standard GB/T4288 "Electric Washing Machine for Household and Similar Purposes", which has been receiving much attention, was finally approved and submitted to the National Standardization Administration Committee. It is expected to be officially released in the second half of 2017. For the first time, the standard includes a performance quality A+ rating, which means that in the new era of consumption upgrades, in order to achieve the high-level goals of the new standard, the technical upgrade of the washing machine motor is imminent. The industry is gratified that in the critical period of technological upgrading, the washing machine motor market has bid farewell to the downward trend in the past year and returned to the rising channel. The market is recovering, the market outlook is still doubtful as the heart of the washing machine, the sales trend of the washing machine motor is closely related to the washing machine market, and the washing machine market has basically gone out of the haze in the past year. After the end of the home appliance policy, it finally recovered. The development trend of growth. According to industry online statistics, in 2016, the sales volume of washing machines was 59.505 million units, an increase of 6% year-on-year. In 2017, the growth continued. From January to April 2017, the sales volume of washing machines was 20.09 million units, an increase of 8% year-on-year. The promotion of urbanization, the upgrading of home appliances to the countryside in the third and fourth-tier markets, and the growth of high-end products in the primary and secondary markets have all injected new strength into the washing machine industry. In this case, the washing machine motor industry has also entered a state of recovery. Industry online statistics show that in 2016, sales of washing machine motors reached 105 million units, down 0.1% year-on-year. Among them, the export volume decreased by 7.3% year-on-year – the export market was blocked and became an important reason why the scale of production and sales of washing machine motors failed to “turn positive” in 2016. In 2017, the washing machine market changed significantly. According to industry online monitoring data, the sales volume of washing machine motors reached 36.61 million units, a year-on-year increase of 7.3%. Among them, the sales volume of washing machine motor was 23.92 million units, up 4.8% year-on-year; the export volume reached 13.036 million units, up 12.3% year-on-year. The rebound in the export market has increased the production and sales scale of the washing machine motor market. In fact, at this time last year, it coincided with the update of washing machine performance and energy efficiency indicators in many overseas countries. The export of many washing machine motor companies was blocked, and in 2017 this obstacle has been resolved and the export market has returned to normal track. Among them, the export volume of Yongchang, Haier, Asco, Jingma and other enterprises increased by more than 20%. Industry experts said that the overall upward trend of the washing machine industry has driven the growth of washing machine motors, and the washing machine purchasing boom triggered by the peak of real estate sales is an important part. In such a market, in the first four months of 2017, Yongchang Electric's washing machine motor achieved a total sales volume of 7.2 million units. After the integration of Zhangqiu Haier washing machine motor, it achieved sales of more than 3 million units. Sanjiang washing machine motor sales With more than 2.5 million units, Nieder's washing machine motor has achieved a total sales volume of more than 2.2 million units in the first four months of 2017 after achieving a 25% sales growth in 2016. In addition, motor brands including Asco and Matsushita Electric Machinery have achieved positive growth. For such a growth market, a person in charge of a washing machine motor company commented: "There is a certain uncertainty in such a market. The real estate purchase restriction will be huge for the domestic washing market in the next year. The home appliances in the third and fourth grades will go to the countryside. The new demand is not enough to support the overall size of the washing machine industry.” It is worth mentioning that compared with 2016, the growth rate of internal sales of washing machine motors in the first half of 2017 has slowed down, and the pressure of redundant production capacity in the industry persists. This has caused many washing machine motor companies to tilt their sales focus to overseas markets. This has led to an increase in the uncertainty of the export market of washing machine motors. At the same time, the competition in the export market has increased rapidly, and the profit and structure of the products are not satisfactory. Therefore, in the industry recovery market, the washing machine m

  • Categories:Company
  • Author:
  • Origin:
  • Time of issue:2019-04-29 09:38
  • Views:
Information
At the end of April 2017, the fourth revision of the national standard GB/T 4288 "Electric Washing Machine for Household and Similar Use", which has been receiving much attention, was finally approved and submitted to the National Standardization Administration. It is expected to be officially released in the second half of 2017. . For the first time, the standard includes a performance quality A+ rating, which means that in the new era of consumption upgrades, in order to achieve the high-level goals of the new standard, the technical upgrade of the washing machine motor is imminent.
 
The industry is gratified that in the critical period of technological upgrading, the washing machine motor market has bid farewell to the downward trend in the past year and returned to the rising channel.
 
Market recovery, market outlook remains doubtful
 
As the heart of the washing machine, the sales trend of the washing machine motor is closely related to the whole machine market of the washing machine. The whole machine market of the washing machine has basically gone out of the haze in the past year. After the end of the policy of home appliances to the countryside, it finally resumed the development trend of positive growth.
 
According to industry online statistics, in 2016, the sales volume of washing machines was 59.505 million units, an increase of 6% year-on-year. In 2017, the growth continued. From January to April 2017, the sales volume of washing machines was 20.09 million units, an increase of 8% year-on-year. The promotion of urbanization, the upgrading of home appliances to the countryside in the third and fourth-tier markets, and the growth of high-end products in the primary and secondary markets have all injected new strength into the washing machine industry.
 
In this case, the washing machine motor industry has also entered a state of recovery. Industry online statistics show that in 2016, sales of washing machine motors reached 105 million units, down 0.1% year-on-year. Among them, the export volume decreased by 7.3% year-on-year – the export market was blocked and became an important reason why the scale of production and sales of washing machine motors failed to “turn positive” in 2016.
 
In 2017, the washing machine market changed significantly. According to industry online monitoring data, the sales volume of washing machine motors reached 36.61 million units, a year-on-year increase of 7.3%. Among them, the sales volume of washing machine motor was 23.92 million units, up 4.8% year-on-year; the export volume reached 13.036 million units, up 12.3% year-on-year. The rebound in the export market has increased the production and sales scale of the washing machine motor market.
 
In fact, at this time last year, it coincided with the update of washing machine performance and energy efficiency indicators in many overseas countries. The export of many washing machine motor companies was blocked, and in 2017 this obstacle has been resolved and the export market has returned to normal track. Among them, the export volume of Yongchang, Haier, Asco, Jingma and other enterprises increased by more than 20%.
 
Industry experts said that the overall upward trend of the washing machine industry has driven the growth of washing machine motors, and the washing machine purchasing boom triggered by the peak of real estate sales is an important part.
 
In such a market, in the first four months of 2017, Yongchang Electric's washing machine motor achieved a total sales volume of 7.2 million units. After the integration of Zhangqiu Haier washing machine motor, it achieved sales of more than 3 million units. Sanjiang washing machine motor sales With more than 2.5 million units, Nieder's washing machine motor has achieved a total sales volume of more than 2.2 million units in the first four months of 2017 after achieving a 25% sales growth in 2016. In addition, motor brands including Asco and Matsushita Electric Machinery have achieved positive growth.
 
For such a growth market, a person in charge of a washing machine motor company commented: "There is a certain uncertainty in such a market. The real estate purchase restriction will be huge for the domestic washing market in the next year. The home appliances in the third and fourth grades will go to the countryside. New replacements are not enough to support the overall size of the washing machine industry."
 
It is worth mentioning that compared with 2016, the growth rate of internal sales of washing machine motors in the first half of 2017 has slowed down, and the pressure of redundant production capacity in the industry continues to exist, which has caused many washing machine motor companies to tilt their sales focus to overseas markets. . This has led to an increase in the uncertainty of the export market of washing machine motors. At the same time, the competition in the export market has increased rapidly, and the profit and structure of the products are not satisfactory. Therefore, in the industry recovery market, the washing machine motor market has hidden concerns.
 
Technological revolution, welcoming the new era of industry
 
It is precisely for this kind of hidden worry that several major companies in the washing machine motor industry have stepped up their product structure adjustments in 2017. To this end, some companies have even steadfastly stripped off the low-end products business even at the expense of sales.
 
In the product structure adjustment, the trend of frequency conversion and direct current is very obvious, and the amount of intelligent products also presents a new topic for motor technology. Take Yongchang Electric, a leading enterprise in the industry, as an example. At present, the main washing machine motors are mainly in two categories: one is the pulsator DDM motor, which adopts the iron core straight strip structure and the high performance sintered ferrite magnet, and the whole magnetic body through the motor. The optimal design of the road and the three-stage optimization design of the magnet make the washing machine have high energy efficiency and low noise characteristics; the second is the roller BLDC motor, which breaks through the limitation of the traditional wide tooth design, combined with the pole arc shape optimization of the rotor and the BMC package. The plastic design greatly improves the noise level of the traditional drum washing machine and enhances the consumer experience. At the same time, Welling Motor assisted the intelligent upgrade of the washing machine, and achieved the first position-free sensing fast start technology, high-precision intelligent weighing technology and intelligent imbalance sensing technology in the electronic control design.
 
Yongchang Electric's product structure adjustment is very representative. Although the above two types of motors are used in inverter washing machines, they do not use the traditional series and the scale-excited series motor, but the DC brushless motor, DDM is DD. The direct drive motor acceleration and deceleration clutch is the best configuration of the pulsator washing machine. BLDC is the development direction of the DC motor of the drum washing machine identified by Welling Motor.
 
It is worth mentioning that there is still no standard answer to the debate about the advantages and disadvantages of DD direct drive motors and BLDC motors. Although the new washing machine such as Skyworth chose the main push solution of DD direct drive motors, in the global market, BLDC motors The solution still dominates. More importantly, matching the dynamic balancing technology of DD direct drive motors, the domestic washing machine companies still have not found a perfect solution. Therefore, for a long time in the future, DD direct drive and BLDC two roller DC motors will coexist.
 
According to an expert in the washing machine industry, although the current washing machine is mainly based on single-phase induction and series-excited motors, DC brushless motors will become the mainstream in the market. The biggest factor restricting its wide application is high cost, especially controller cost. Higher, so regardless of the DD motor or BLDC motor, how to further reduce the cost will be the primary issue.
 
In the above-mentioned main push scheme of Yongchang Electric, the last point is crucial, that is, the electronic control technology upgrade of the washing machine motor. With the development speed of smart washing machines becoming faster and faster, the technical requirements for clothing perception, detergent sensing, and automatic matching transmission force are getting higher and higher, and the electronic control part of the washing machine motor becomes the key to the upgrade. Industry experts even believe that in the future, the level of electronic control technology of washing machine motors will affect the competitive landscape of the washing machine motor industry - the arrival of the intelligent era, the strategy of "defending" traditional motors will no longer be effective.
 
In fact, the upgrade of the electric control technology of the washing machine motor has already achieved preliminary results. With the further improvement of the algorithm, the motor product has been removed from the position sensor, thereby achieving the purpose of reducing cost and quick start. Through the process revolution, the accuracy and stability of the output parameters of the washing machine motor are also greatly improved to match the sensing accuracy and work efficiency of the intelligent washing machine.
 
During the interview of "Electrical Appliances" reporters, some washing machine motor companies are still stuck in the adjustment of product structure. Some enterprises even think that the technology upgrade space of this product is not big, but some enterprises have already increased the high-tech products in the pain. R&D and expansion. With the implementation of the new national standard for washing machines and the increase in demand for high-end products, the technological revolution in the washing machine motor industry has arrived.
 
With the pain and transformation, recovery, and market adjustment, the competition pattern in the washing machine motor market has changed. Last year, companies that suffered heavy losses in the export market began to retaliate this year, and companies that are committed to product upgrades have seen a decline in market share due to the sale of low-end product space.
 
In the first four months of 2017, the market concentration of the washing machine motor brand changed significantly. Compared with the same period of 2016, the market share of the top two in the market fell by 10%; the total market share of the top five in the market also fell by more than 7 percentage point. In this regard, a person in charge of a mainstream company clearly stated that in order to meet the new era of the washing machine motor market, it is the established strategy of the company to sacrifice part of the market space in exchange for mastery of core technology research and development. "There is a long-term vision, and the market has not yet reached a real moment of victory."

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